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PETER KING CONSULTING

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I would like to share some stats about on-line commerce with you. This is taken from the TIME magazine July 25/1998, the U.K. version. I recommend this excellent site.
I am sure these figures will intrigue as much as they did me, along with the excellent story that goes along with the article about the YAHOO! boys.
* Profile of on-line shoppers in the U.K and Germany
Profile U.K Germany
Age 18-2422% 27%
Average Age 36 32
Employed 53% 51%
Married 48% 33%

*Estimated number of on-line shoppers in;
19953,000,000
19966,000,000
199710,000,000
199816,000,000
199923,000,000
200033,000,000
200145,000,000
200261,000,000

* Percentage of on-line users that shop online at all
COUNTRY19982002
France 12% 35%
U.K.17%40%
Germany    14% 40%
U.S.25% 52%
*****Canada not listed, but would be the same as U.S.******

* Estimated online revenues by industry in millions (1998)
Travel $2,091
PC Hardware $1,816
Groceries$ 270
Gifts/flowers $216
Books $ 216
PC Software $ 173
Tickets $127
Music $81
Clothing$71

* Reason for NOT buying online
Fear of Hackers 21%
Lack of Products 16%
Can't see products 15%
Must reveal personal. info.13%
Poorly designed site 8%
Companie's reputation 6%
Afraid of money or merchandise getting lost    6%

Well there you go. This will give you something to ponder about. Although these are just stats and of course there is a lot of speculative point marking in this survey, it still paints a pretty picture for the future of e-commerce.
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